As sport continued to be rapidly shaped by macroeconomic and societal shifts, Leaders Meet: Innovation provided leadership teams from across the entire ecosystem of sport with a safe and constructive space to come together and explore how their organisations could be impacted over the coming decade.
Purposely focused on lessons from outside of sport and facilitated, targeted discussion, participants left with fresh inspiration, enriched perspectives, and tactical ideas to help build and execute strategies aimed at unlocking the next level of revenue growth for their organisations.
Take a look below at why Leaders Meet: Innovation was relevant to those in leadership roles – and a snapshot of who joined us.
Apply to Attend 2026Last updated 13th June 2025
Head of Broadcast & Video Ads, EMEA
Chief Strategy Officer
European Tour Group
SVP, Director of Commercial Partnerships
FIFA
Managing Director Europe & Middle East
NBA
Chief Marketing & Commercial Officer
FIBA
Chief Information Officer
Haas F1 Team
Chief Commercial Officer
ECB
Chief Executive Officer
INEOS Grenadiers
Director Brand and Marketing
Metro Bank
Managing Director, MLB Europe
MLB
Chief Commercial Officer
SailGP
Partner
The Raine Group
Chief Executive Officer
World Netball
Chief Strategy Officer
World Rugby
Head of Women’s Sport
Sky Sports
Chief Commercial Officer
Premier League
Managing Director
Ticketmaster Sport
Teams, Leagues, and Federations – Chief Executive Officers
Peers from across the globe came together in a media-free environment to discuss and dissect the biggest changes set to shape sport over the next decade.
They gained insight into transformative tech and new models poised to drive a new era of revenue growth, helping ensure their organisations were building the right foundations for long-lasting relationships with global stakeholders.
Teams, Leagues, and Federations – C-Suite and Directors
C-Suite and Directors took a seat at the table with global leaders responsible for driving innovation and change within sport over the next decade.
They explored how advances in technology are fuelling new consumer behaviour and discovered how fellow rightsholders were preparing for fundamental change to unlock the next level of revenue growth.
Technology – Fan Solutions, Venue & Operations
Specialist insights and knowledge were shared on how technology is transforming the way fans consume and engage with sport, and how sports venues must innovate to keep pace.
Experts brought their perspectives to decision-makers responsible for multi-million-pound investments across sports teams, leagues, federations, and brands. Relationships were built with venue owners and operators, laying the foundations for future investments in infrastructure, entertainment offerings, and event organisation.
Agencies
Insights were shared into how technology will impact sport over the next decade with the global leaders driving change within the industry.
Participants built a detailed picture of the opportunities and challenges their clients will face, enabling them to better align their solutions and help capitalise on new revenue streams.
Professional Services
Experts joined global leaders from across sport who were seeking informed opinions to guide their future decision-making.
They helped shape a detailed picture of how sports organisations are set to grow, adapt, and evolve in the coming years – and how recruitment, workplace operations, and investment potential will be transformed by new technology and innovative approaches.
Brands
Brand leaders came together with C-Suite leaders to understand how the landscape of consumer behaviour and sports sponsorship will be changed by new technology-driven models over the next decade.
Sharing expertise on how consumer habits will change, making way for new ROI-driven ways to partner with athletes, teams, leagues, and broadcasters to drive reach and revenue.
